Since the idea of ethnography is so new to nearly every student, it is necessary to market the programme. Some universities have a session when the options to students are explained to them. If such an opportunity is available, it is very worthwhile (once the course has already been run) to ask students from the previous cohort to talk about their experience of ethnography.

Any publicity literature or explanation of the programme should stress the following:

• it is a new and effective way of preparing for the period abroad;
• it is a new and effective way of preparing for the dissertation/project;
• both the content and methods will be rather different from other courses on offer;
• it provides a rigorous training in cultural learning.